The Egystitch + Tex trade fair features very highly on Mayer & Cie.’s trade fair calendar in alternate years – and for good reasons because Egypt, in addition to the high-grade cotton it has long been famous for producing, has a strong textile industry. It accounts for over five per cent of the country’s gross domestic product and nearly 30 per cent of its industrial production. The Egyptian government has also set itself the target of further promoting the industry and increasing textile exports by one tenth.
That is why Mayer & Cie. was going to exhibit three circular knitting machines at this year’s Egystitch + Tex, held from 15 to 18 March in Cairo. They were a D4 2.2 II, which has made a name for itself internationally as a flexible rib and interlock machine, an MBF 3.2, also known as a “three-thread-fleece machine,” and a Relanit 3.2 HS. Prepared by MCT’s local representatives from Outatex, the stand covered a correspondingly generous area of more than 110 square metres and was over a third larger than the MCT stand in 2016.
The plan suffered an on-site upset, however, because the Relanit 3.2 HS was held up in customs. “Two days before the trade fair began,” said Stefan Bühler, Mayer & Cie. regional sales manager for Egypt, “it was clear that the Relanit 3.2 HS would not be released in time. Luckily, Nabil Oulabi of our local representatives Outatex is a gifted improviser and was able to organise a replacement over night, as it were.” A local knitting company provided its Relanit 3.2 S for the event. Mayer & Cie. was thereby able only to present a sister model of the current high-production Relanit machine. “Quite a number of customers felt that was a shame and we too were expecting the Relanit 3.2 HS to attract the most visitors. But we were able to make use of the space and exhibit a current Relanit model, and the performance of the fitters, who dismantled and reassembled the machine in 36 hours, was in any case more than impressive,” said Bühler. At the Egystitch + Tex trade fair, he officially took over responsibility for the Egyptian market from his long-serving predecessor Timo Schramm, who is now in charge of other sales regions for Mayer & Cie.
Despite this slightly shaky start, the team of Mayer & Cie. and Outatex was satisfied with the trade fair performance. On the second and third day, in particular, many customers and trade visitors were there, making use of the weekend and the opportunity to visit from further afield, such as Alexandria. Regional sales manager Bühler anticipates positive overall development in the Egyptian textiles market. “Production of single jersey fabrics, such as for night- and underwear or outdoor clothing, is constantly high in Egypt,” he said, and “in view of the projected government support it is likely to increase further in the months ahead.”