As an all-round trade fair for textile machines and textile products Irantex in Teheran mainly attracts Iranian textile industry customers. For the first time in many years Mayer & Cie. (MCT) exhibited at the fair, together with its Iranian trading partner Iranstrick, from 4 to 7 September 2017. Timo Schramm, regional sales manager at Mayer & Cie., had this to say about the decision to take part: “After the easing of economic sanctions in January last year we experienced a significant surge in demand from Iran, so that is why we want to be back in the local market for our customers.”
After years of trade restrictions that made it almost impossible to import machinery or even spare parts from the EU machinery manufacturers are aware that there is a great deal of pent-up demand in Iran. It mainly benefits German manufacturers “because ‘Made in Germany’ enjoys a very high overall reputation,” as Timo Schramm knows from experience. Germany is Iran’s largest trading partner in the EU and German-Iranian foreign trade increased by 22 per cent on the previous year in 2016 (auswärtiges-amt.de).
For Mayer & Cie. the popularity of German machines mainly comes into its own in the high quality segment. Fully electronic jacquard machines for both mattress covers and further home textiles as well as finely knitted jacquard fabrics for fashion are very popular with the company’s customers. “Furthermore, our relative technology is popular in Iran”, Timo Schramm reports. Only recently Mayer & Cie. shipped several Relanit 3.2 HS machines to customers in Iran.
The machine on show at Irantex was chosen in line with customer preferences. It was an OVJA 1.6 EE with a 38-inch diameter on an industrial frame. This extremely productive machine features electronic single needle selection in the cylinder and on the rib dial and thus offers a wide range of patterns. It is suitable for use in both the mattress and the fashion sector. Irantex trade visitors showed keen interest in this Mayer & Cie. machine. “We received very good feedback on both our decision to exhibit in Teheran once more and our entire portfolio of machines,” said Timo Schramm, summarising the company’s Irantex experience. “So we are planning to exhibit in Teheran regularly again.”