The German Brand Award is a young accolade for good brand management first awarded by the Design Council in 2016. An independent interdisciplinary jury nominated Mayer & Cie. to take part in this year’s competition. If Mayer & Cie.’s brand management is shown to be particularly successful it could win the German Brand Award in gold in the machinery and plant engineering category. A detailed application had to be submitted at the beginning of March 2017. The awards will be presented in early summer.