Sophisticated trade fair presentation pays dividends: spinitsystems® a great success at ITMA


“Truly overwhelming” summarises in a nutshell the response to the presentation of Mayer & Cie.’s new spin-knit technology at this year’s ITMA. This positive conclusion is heard, separately and almost verbatim, from different sources within the company. Queried on the subject, Michael A. Tuschak, the man in charge of spinitsystems® marketing and sales at circular knitting machine manufacturer Mayer & Cie., is delighted once more and states a number of reasons for this sterling balance sheet. “The Spinit 3.0 E, the first type of machine equipped with spinitsystems® technology, has started something of a success story. The concept was unveiled at ITMA 2011 in Barcelona and four years later we presented in Milan a market-ready, reliable machine totally in keeping with the spirit of the time. At ITMA 2015 in Milan we were promptly able to seal three orders with a handshake.”


Not only that: prospective customers lined up to see the machine close up and in action. Trade fair visitors from India accounted for the lion’s share, followed by visitors from Turkey and, in third place, the United States and Latin America. Asia and, especially, China were right behind the front runners. Tuschak and his team presented the Spinit 3.0 and the spinitsystems® technology in demonstrations that were always fully booked, with guided tours in four languages. As a result the machine ran more or less under production conditions at 25 rpm almost all day long. What it produced was a smooth, medium-weight Single Jersey fabric that trade visitors invariably rated very positively. That the fabric’s weight could be changed during the presentation was of added interest to customers and prospective customers. That was made possible by the fact that on the Spinit 3.0 E a yarn changeover is not usually necessary to change the fabric weight.


“The icing on the cake in the presentation of the Spinit 3.0 E was the so-called fancy module,” Michael A. Tuschak says. “It enables users to achieve unprecedented pattern effects. We unveiled this module exclusively at ITMA and were thereby able to surprise our customers yet again.”

Another surprise effect was a minor detail in the spinitsystems® trade fair presentation: a muesli bar. This practical energy dispenser was packaged in a glasses case made of soft Single Jersey fabric. In their choice of advertising give-aways, Albstadt-Sigmaringen University students had the foresight to imagine that fair visitors might feel hungry. The give-aways were part of the exclusive “Natural Modernist” Spinit collection the students developed from fabric manufactured on the machine. The clothes they designed – for men, women and babies – were also on show, of course. Models presented the look at the Mayer & Cie. stand and in the aisles of the trade fair. “The muesli bar in a glasses case made of Spinit Single Jersey fabric as part of an exclusive fashion collection,” Tuschak says, “is my symbol of how truly successful our trade fair presentation and sales launch of the Spinit 3.0 E at ITMA 2015 was. Everything was a perfect match, right down to the smallest detail, and it paid dividends.”


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